{"id":7910,"date":"2025-05-23T15:06:43","date_gmt":"2025-05-23T13:06:43","guid":{"rendered":"https:\/\/edih-hamburg.de\/event\/ogd-public-data-is-there-to-be-used\/"},"modified":"2025-05-23T15:06:43","modified_gmt":"2025-05-23T13:06:43","slug":"ogd-public-data-is-there-to-be-used","status":"publish","type":"tribe_events","link":"https:\/\/edih-hamburg.de\/en\/event\/ogd-public-data-is-there-to-be-used\/","title":{"rendered":"OGD – Public data is there to be used!"},"content":{"rendered":"
Use freely available public data (OGD) to systematically develop business models & target customers more effectively.<\/div>\n
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Data is the foundation of innovative business models. Some of this data is expensive to obtain, but there is also freely available public data, Open Government Data (OGD for short), which you can use for your company. <\/p>\n

The development of business models and products and the tapping of new target groups is often rather random. The use of freely available public data enables more systematic work and a better approach to potential customers. <\/p>\n

Using examples, we will show you how you can use OGD to systematically develop business models and customer approaches. In addition to an introduction to the topic of OGD, we will show you how you can identify and use potential data sources using specific examples from the trades, services and retail sectors. <\/p>\n

<\/strong>Target group<\/strong><\/p>\n

Managers from all areas<\/p>\n

Employees working in business model development, marketing and sales<\/p>\n

<\/strong>Level of knowledge<\/strong><\/p>\n

Beginners, advanced<\/p>\n

<\/strong>Place<\/strong><\/p>\n

The event will take place virtually as a webinar\/video conference. Once your registration has been confirmed, you will receive the access data and further information on logging in by e-mail in good time before the date of the event. Please ensure that your e-mail address is spelled correctly. <\/p>\n

<\/strong>You need<\/strong><\/p>\n

Internet connection, speakers\/headphones and an optional microphone.<\/p>\n

We look forward to welcoming you to this free webinar from the Mittelstand-Digital Zentrum Hamburg.<\/p>\n

In cooperation with the European Digital Innovation Hub (EDIH)<\/a> Hamburg.<\/p>\n

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Please note the following information:<\/p>\n