3-part workshop series “Craftsmanship – getting better by doing things differently”

• Are you the owner, founder, transferee or (team) leader of a craft business or craft-related business in Hamburg and the surrounding area?
• Would you like to future-proof your company with innovative, AI-supported business models?
• Phrases like “We’ve always done it this way” are not your motto?

Then our 3-part workshop series is just right for you!

What can you expect?

In these three practice-oriented workshops, you will work with experts from the Mittelstand-Digital Zentrum to develop new business models for your company. We use creative methods to develop tailor-made solutions.

✔️ Analyze your current business model – Identify potential for innovation, including through AI.
✔️ Creative development of new business models – Use innovative methods to generate sustainable ideas and win the customer of tomorrow
✔️ Implementation planning – Create concrete steps for implementing the new business models in your company.

Why AI in the skilled trades?

Artificial intelligence offers a wide range of opportunities to transform traditional craft businesses and open up new areas of business. Together, we develop ideas on how you can use AI:

• Offer new services
• Strengthen your customer relationships or acquire new customers
• Designing more efficient processes

An example of success: suitable for grandchildren
A Hamburg-based manufacturer of workwear has developed a completely new business model in the circular economy through the latest series of workshops. The aim is to make clothing more sustainable in order to make a contribution to the environment. Creative methods have resulted in a completely new service for transparency – a score (similar to the NUTRI score), which evaluates the circularity of clothing – a real success story! Read more: Insta reel circular economy

Bring reinforcements with you!

For successful implementation, we recommend bringing along an employee from your company. Together you can better realize the ideas developed. This is necessary from the 2nd workshop at the latest.

Dates:

📌 June 6, 2025 | June 27, 2025 | July 18, 2025 – from 9 a.m. to 1 p.m.
📍 Hamburg Chamber of Crafts / Digital Hub Hamburg

Speakers:

• Christine Mish (Mittelstand-Digital Zentrum Hamburg)
• Friedemann Masur (Digitalization Consultant, Hamburg Chamber of Skilled Crafts, EDIH Hamburg)
• David Cassiel Trapp (Advisory Centre for Innovation and Technology, focus on digitalization)
• Sebastian Peter (Mittelstand Digital Center Berlin)

Free of charge – but binding!

Participation is free of charge. However, we expect a Binding registration for all 3 dates in order to make optimum use of the limited places. Even after the Konvoi workshop series, there are limited opportunities for further support with implementation.

Places are limited – register now and actively shape the future of your company!

➡️ Secure your place today!

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Please note the following information:

• By registering, you confirm that you have taken note of the privacy policy(Privacy Policy – 2024 (digitalzentrum-hamburg.de) and legal information(Imprint – Mittelstand-Digital Zentrum Hamburg 2024 (digitalzentrum-hamburg.de)). Your data will not be used for advertising purposes. The data will be stored for the duration of the event and for evaluation purposes.

Funding from the BMWK enables us to offer you this event free of charge.

Yours sincerely

Your Mittelstand Digital Center Hamburg team